Radio Heard HereSurvey of the Listening Public
Consumer Insights
In April, 2009 we conducted a survey of the listening public with 5,000 consumers through Rasmussen Pulse, a leader in consumer polling. The survey asked respondents if they recalled hearing the Radio Heard Here radio advertising and segmented the results accordingly. Following are some of the key differences by segment.
| Statement | Heard Spots | Did Not Hear | Difference |
| Radio is doing a good job embracing technology. | 94% | 84% | 11.9% |
| Radio does a good job satisfying my needs. | 93% | 85% | 9.4% |
| I hear unique local personalities on the radio. | 93% | 81% | 14.8% |
| I enjoy discovering new artists on the radio. | 83% | 71% | 16.9% |
| I enjoy discovering new songs on the radio. | 86% | 74% | 16.2% |
Overall Results
In addition to the segmented results, the survey uncovered these overall findings.
| » 16% remember hearing the Radio Heard Here spots. |
| » 97% like the fact that radio is free. |
| » 98% like the fact that they can hear radio wherever they go. |
| » 76% say they enjoy discovering new songs on radio. |
| » 74% say they enjoy discovering new artists on radio. |
| » 94% say they find interesting news, traffic, weather and other information on radio. |
| » 84% say they hear unique local personalities on the radio. |
| » 83% say that they hear things on radio that surprise them. |
| » 92% say that sometimes what they hear on the radio makes them laugh. |
| » 90% say radio makes the time pass when they're performing routine tasks |
| » 88% are aware that radio is available on new technology devices such as iPods, iPhones, mobile phones, computers and MP3 players. |
| » 86% say that radio is doing a good job embracing technology. |
| » 97% say they are glad to have radio as an option for their entertainment, news, weather, traffic and information needs. |
