The Radio Heard Here New Music Series
The Importance of Radio to Music Discovery
An eclectic group of artists representing a wide-range of musical genres will be featured in a new series of
promotional spots highlighting radio as an influential music discovery tool. The "New Music" series, produced by
Radio Heard Here, is a collection of interviews featuring new artists expressing their affinity for radio both for its power
to connect them with a nationwide audience and their own pleasure at discovering new music on the radio. The first featured
artist is singer-songwriter Caitlin Crosby whose first album, Flawz, debuts this spring on Blackledge Music.
Radio boasts 235 million weekly listeners - more than ever before, including broadcast and online listeners. And, according to a 2008 poll by Jupiter Research/Ipsos, as many as 59% percent of online music users identified radio as their leading source for finding new music.
The interviews will air as 30-second and 60-second spots on approximately 500 AM/FM and HD radio stations across the country. In addition, videos of the interviews will be accessible on YouTube, the Radio Heard Here Web site and the Radio Heard Here Facebook page. Upcoming artists' in the series includes singer-songwriter Josh Hoge and soulful rocker Tim Brantley.
"Radio continues to be the number one way people discover new music and new artists," said David Rehr, president and CEO of the National Association of Broadcasters. "Stations are also making it easier than ever for listeners to buy the new music they love by posting playlists on their Web sites that link directly to iTunes, or through the iTunes tagging feature of HD Radio."
"The 'New Music' series emphasizes the important role that radio plays in music discovery both for artists as they seek to reach new audiences and for listeners who want to experience new sounds," said Jeff Haley, president and CEO of the Radio Advertising Bureau (RAB). "Turning on the radio and hearing a new favorite song for the first time is a special moment for music fans."
The series is hosted by Andrew Harrison, the host of WNYU's "Plastic Tales from the Marshmallow Dimension" and star of the webisode series "Polyester Dreams".