The Radio Creative Summit
The Radio Creative Summit
A Creative Summit with some of advertising's top movers and shakers was held in New York on April 30th.
The purpose of the summit was to generate ideas about how to stimulate a new era in radio advertising creativity.
Participants included:
Bill Bruce, BBDO New York
Pete Favat, Arnold Worldwide
David Fowler, Ogilvy & Mather
Ronny Northrup, Goodby, Silverstein & Partners
Mark Gross, DDB Chicago
Mike Hughes, The Martin Agency
Lance Jensen, Modernista!
José Mollá, la comunidad
Mark Nardi, Hill | Holliday
Bob Scarpelli, DDB Worldwide
Mike Shine, Butler, Shine, & Stern Partners
Joyce King Thomas, McCann Erickson
Bill Wright, Crispin Porter + Bogusky
Participants Heard Here
"Radio ... It's actually the centerpiece of the campaign."
"The digital mania has so swamped consideration ... so that now it would be ... imaginative for a client to say 'let's make
radio the centerpiece'."
"We won a pitch with the idea of using radio. Let's challenge the ourselves to look at the medium fresh and new and see what we do."
"The creative community is really missing the opportunity that radio represents.
I challenge the community to really open their minds because radio is really a great,
great way to express ideas with no limitations."
"Radio is a fantastic medium that is underleveraged."
"Great radio is unforgettable ... I'm going to go to my office right now to write some radio."
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