WK Radio InterviewRick Boyko
"Words are a powerful way to convey an image. The auditory quality of the spoken word adds the dimension of sound, evoking an even higher level of engagement, especially when it's delivered in the right environment. In radio, what is said, how it's said and where it's said are equally important." - Rick Boyko, VCU Brandcenter
Rick Boyko, Director of the VCU Brandcenter and former co-president and chief creative officer of Ogilvy & Mather, North America, was recently interviewed on WK Radio about radio. Listen below.
