Radio's Vital Role During Emergencies
Radio’s Vital Role in Times of Emergency
NAB’s Radio Heard Here initiative and the American Red Cross are embarking upon a campaign to educate listeners about the importance of radio during an emergency power outage. According to a recent survey by Ipsos conducted for Radio Heard Here, seven in 10 Americans own a battery-powered or crank radio, and while nearly half of those (47 percent) say that they would turn to radio for emergency information during times of disaster when no power is available, many are not aware that it could be the only way to get information during a disaster when the power goes out.
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FM Radio Capability in Mobile Devices Gaining Steam
The radio industry has long held the belief that radio capability should be incorporated into all mobile devices. Providing broadcast radio reception capability in mobile handsets creates multiple benefits for broadcasters, mobile network providers and consumers alike. And mobile phone manufacturers are listening. In perhaps the biggest step forward in the initiative to make FM radio a standard feature in mobile devices, press is buzzing that Apple is developing an FM radio application for the iPhone and iPod touch. This follows closely on the heels of Apple including radio capability on the iPod nano. Many in the industry think this is only the beginning.
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Radio Executives Gather to Discuss the Future of Radio
Earlier this spring, the Radio Heard Here campaign held a creative summit in New York that included more than a dozen creative directors from the nation's top advertising firms. The summit included a roundtable discussion of radio creative efforts moderated by the Radio Heard Here team, the latest facts about the current state of the industry and a discussion of radio technology, formats, concurrent media consumption and creative inspiration. The Martin Agency, based in Richmond, Virginia with major clients such as Wal-Mart and Geico, hosted a Richmond-based radio creative summit last week.
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These Green Eyes – New Music Series
We're pleased to announce the latest artist in the Radio Heard Here new music series – These Green Eyes, called “one of the 100 Bands you need to know in 2009.” In the throes of promoting their breakthrough album, Relapse To Recovery, These Green Eyes took time out to speak with Radio Heard Here about, well, radio. “Radio is a great way to hear new music…,” they said, “it pushes us up to a new level and opens up opportunities we didn’t have before.”
The new music series was developed by Radio Heard Here to remind listeners of the power of radio to introduce new artists and new music.
Listen and download new music series spots now.
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Is Radio Preaching to the Choir?
Throughout the Radio Heard Here campaign we've consistently tapped into our most valuable marketing
resource: our own medium. Practicing what we preach – that radio is a powerful outreach tool – we
continue to provide stations with spots featuring up and coming artists and positive messages about radio.
So far, we've received a great response. Stations across the country are airing these consumer- and
advertising-oriented spots and are hearing great feedback from listeners.
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Teen Radio Use is Up
In an age of more media choices than ever before, radio continues to attract listeners – including the
coveted teen demographic. According to the latest Arbitron numbers, 90% of 12-17 year olds are tuning into radio.
That means they're putting down their iPods, cell phones and other electronic devices and picking up the radio waves.
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New Insider's Guide Available
There is an updated 2009 version of the Insider's Guide now available. First unveiled in 2008, the Insider's Guide is a booklet that provides concise and compelling facts about radio that demonstrate its progress, vitality and value. This updated version includes the latest research to help you communicate the value of radio to clients and listeners. Click here to download an electronic version or contact us at support@radioheardhere.com if you would like some printed copies. Click here to download the Powerpoint.
Promote Radio Heard Here on Your Website
We need your help promoting radio and the Radio Heard Here campaign. If you haven't already done so, please put a Radio Heard Here logo or banner ad on your website with a link to the Radio Heard Here website (www.radioheardhere.com). You can easily download logos in a single zip file by clicking here. You can download banner ads in a single zip file by clicking here.
